From having a dormant website with no engagement, we now have a site bringing in 100’s of new customers.
Pacsafe Packaging, 2022.
Users are always in one of two modes on the web; research or buying.
Buyers tend to click adverts more often and researchers tend to click organic links more often. But buyers have nearly always researched first and researchers are always more engaged than buyers, looking at more pages and spending more time on site.
So a good SEO programme will allow you to target web users at the early stages of the buying cycle which is proven to be more effective at not only converting visitors but engaging more with those potential buyers.
A successful SEO plan will consist of a few aspects. An analysis of the website and a thorough keyword research phase, on page optimisation, relevance optimisation and authority optimisation.
Well, your objectives are down to you and we will discuss those. However, the most common goal with implementing an SEO strategy is increasing your website traffic and ultimately your customer base.
SEO is a longer term marketing solution. We normally say 3 months is the minimum before benefits can be seen. Every strategy is unique to the client, so factors such as keyword difficulty and competitiveness, to name a couple, can affect the timeframe.
This is a huge factor in converting users into customers. Users need to be able to easily use your website, so investing in SEO to gather new users is a waste if once they get there, they leave straight away. So yes, but we can implement this into our strategy.
We aim to make the experience of dealing with us as enjoyable and seamless as possible. Learn about what to expect from start to finish.
When you come to us, it's important for us to firstly identify your current situation and your ideal outcome. We will look at your industry and your competition to be ensure that SEO if the best option for you. We will then put together a proposal with our observations and ideas.
We will provide you with our onboarding documents, this allows us to gain as much information about you and your business as we can, enabling us to put together a highly targeted strategy.
Upon sharing our proposals and strategy with you, we can discuss what it all means; timeframes, month by month work, expected results and so on.
This will be our keyword research phase, one of the most important for undergoing a successful campaign.
Understanding how people are searching for you by analysing the best phrases to target for your business, accounting for difficulty and competitiveness amongst other factors. This will form the foundation for how we proceed.
It's vital that your website is correctly built so that it can be found by google. We will carry out a range of activities to ensure it's up to standard, including: Analysis of existing content, redirects, title tags and descriptions & on-page optimisation just to name a few.
If this sounds like jargon to you, you can download our explainer by clicking here.
Once we have the foundations set, we work on a monthly basis (which will be outlined in our proposal) - seeking increases in rankings for our target keywords. Each month you will receive a report of what we have done and how we have improved.
Our SEO service start from just a few hundred pounds per month, but we can discuss that in more depth once we’ve learned a bit more about you.